According to a survey by IDC, the Western European market for printers and multifunction devices (MFPs) fell by as much as 21.5 percent during the third quarter of this year, compared to the same period last year. In total, it is 4.07 million units, while 12 months ago the figure was 5.19 million.
Unfortunately, it was only a matter of time before the situation collapsed given the reduced demand due to the coronavirus pandemic, which led to more sensitive remote work and thus a reduced need for the HCP segment.
The biggest drop was in laser printers – 27.1 percent year on year. So, all the positives from the first half of 2021 have been completely erased by these bad results. And so it is in all Western European markets.
For example, the German market fell 16.5 percent and inkjet accounted for the largest share in that regard with a 16 percent drop. In total, 900,000 devices were delivered. Laser printers fell 17.3 percent, but A4 color devices grew.
In France, on the other hand, a drop of 27.4 percent was recorded and a total of 759,000 were delivered. Laser printers fell 27.7 percent.
The UK is also in trouble and is down 23.9 per cent, with 682,000 deliveries.
The Italian market, on the other hand, fell 23.7 percent with 516,000 deliveries, while the Spanish market fell 27.9 percent with 306,000 deliveries.
Thus, the picture is identical in all markets of Western Europe, which confirms the greater crisis. And it’s the same everywhere, laser printers are dragging everyone else behind them, and even inkjet printers can’t save the situation, which used to be the case.
As long as the pandemic lasts and intensified teleworking intensifies, there will be no market recovery. On the contrary, producers must adapt to the new situation in order not to record even greater damage than the one they have to suffer in the last almost two years …