Apple poaches 31-year Ford veteran as it aims for self-driving EV launch by 2025 | TechBuzz

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Apple is continuing to press ahead with its efforts to build a fully self-driving electric car, despite a number of personnel changes and strategy shifts over the years. Now, a new report from Bloomberg indicates that Apple has hired Desi Ujkashevic, a 31-year Ford veteran, to help it ramp up efforts on the Apple Car project.

Notably, Apple’s hiring of Desi Ujkashevic comes after Ford poached Doug Field from Apple last year. Tesla originally hired Field away from Apple in 2013 to help lead the production ramp for the Model 3. Field landed back at Apple in 2018 to help lead the Apple Car project, before departing for Ford in September of 2021.

Bloomberg reports:

The tech giant hired Desi Ujkashevic for the car project, according to people with knowledge of the matter. Ujkashevic had worked at Ford since 1991, most recently serving as its global director of automotive safety engineering. Before that, she helped oversee engineering of interiors, exteriors, chassis and electrical components for many Ford models. 

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At Ford, Ujkashevic worked on a number of the company’s most popular vehicles including the Escape, Explorer, Fiesta and Focus models. She also worked on the Lincoln MKC and Aviator projects, as well as Ford’s push into the EV industry.

Apple’s VP of technology, Kevin Lynch, is believed to be spearheading most of the Apple Car team and project nowadays following the departure of Field. Apple is reportedly working on a full self-driving electric car, with the ambitious goal of releasing it as early as 2025.

9to5Mac’s Take

The rumors surrounding Apple Car have ebbed and flowed over the years. Reports at one point suggesting the company wasn’t interested in making an actual car but rather teaming up with an existing automaker to develop the technology for their car.

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Apple’s 2025 timeline is certainly ambitious, and likely unachievable. The latest hiring of TK from Ford, however, signals that the company is indeed pressing ahead with its electric car efforts. How successful Apple will be remains to be seen, especially as the industry becomes increasingly competitive with companies like Tesla, Rivian, and Ford all ramping up their own respective EV projects.

While Apple is indeed an expert at production and supply chain management, manufacturing and shipping an electric car is an entirely different ballgame. It also requires a broad infrastructure rollout for things like charging and service centers.

What do you think of the latest Apple Car rumors? Let us know down in the comments.

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