Amazon Fashion launches virtual shoe try-on | TechBuzz

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Amazon offers virtual sneakers using Augmented Reality (AR): The new “Virtual Try-On for Shoes” feature allows customers to try on shoes virtually and view them from different angles.

Some companies are already experimenting with trying on clothes and accessories virtually. Now the e-commerce giant Amazon is following suit and introducing “Virtual Try-On for Shoes”. This is to provide a convenient way for customers to get a better idea of ​​how the new pair of kicks will look on them during the online purchase.For now, the new feature is only available to customers in the US and Canada and can be accessed through the Amazon Shopping app on iOS. A large number of sneaker models from brands such as New Balance, adidas, Reebok, Puma, Superga, Lacoste, Asics and Saucony can be tried on virtually.

Interactive shopping experience

After selecting a shoe, customers only have to click on the “Virtual try-on” button on the product detail page. Then, when they point their mobile device’s camera at their feet, they’ll see the shoes. Customers can then move their feet to see how the shoe looks from every angle. In addition, the colors of the respective model can be changed. If you are not quite convinced and need a second opinion, you can take a photo afterwards and share the picture with friends on social media.

Amazon Virtual Try on Shoes

“Amazon Fashion’s goal is to create innovative experiences that make shopping for fashion online easier and more enjoyable for customers,” said Muge Erdirik Dogan, President of Amazon Fashion. “We’re excited to introduce virtual shoe try-on, which allows customers to conveniently try on thousands of models from well-known and popular brands, no matter where they are. We look forward to listening to and learning from our customers’ feedback while We’re continuing to improve the experience and expand it to other brands and models.”

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