Amazon offers virtual sneakers using Augmented Reality (AR): The new “Virtual Try-On for Shoes” feature allows customers to try on shoes virtually and view them from different angles.
Interactive shopping experience
After selecting a shoe, customers only have to click on the “Virtual try-on” button on the product detail page. Then, when they point their mobile device’s camera at their feet, they’ll see the shoes. Customers can then move their feet to see how the shoe looks from every angle. In addition, the colors of the respective model can be changed. If you are not quite convinced and need a second opinion, you can take a photo afterwards and share the picture with friends on social media.
“Amazon Fashion’s goal is to create innovative experiences that make shopping for fashion online easier and more enjoyable for customers,” said Muge Erdirik Dogan, President of Amazon Fashion. “We’re excited to introduce virtual shoe try-on, which allows customers to conveniently try on thousands of models from well-known and popular brands, no matter where they are. We look forward to listening to and learning from our customers’ feedback while We’re continuing to improve the experience and expand it to other brands and models.”