App must be enough: Obi announces important innovations for all of Germany | TechBuzz

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Obi is going into the future: The hardware store chain has announced a far-reaching change in its advertising brochures that will affect customers throughout Germany. If you want to know what bargains are available at Obi in the future, you should install the app.

Advertising brochures, pizza flyers or the weekly discounter offers: For many Germans, going to the mailbox is increasingly becoming a nuisance. At least the hardware store chain is now putting an end to it and no longer wants to be involved in the blockage of mailboxes in the future.

Obi posts a central, nationwide advertising brochure

Obi wants them Stop distributing its “centrally controlled, nationwide brochures”. (Source: t3n). It is not yet known when the hardware store chain will take this step and stamp the Germany-wide brochures. According to Obi, the aim is to adapt to changing consumer behavior.

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But Obi has already found a replacement: the Hey Obi app. The application of the hardware store chain is to replace the missing analogue customer approach in the future.

heyOBI: DIY projects with OBI

Developer: OBI GmbH & Co. Deutschland KG

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heyOBI: DIY projects with OBI

heyOBI: DIY projects with OBI

Developer: OBI GmbH & Co. Deutschland KG

The advantages of the app are manifold: users receive discounts, there is free specialist advice via video chat, a care calendar with regular to-dos and of course current special offers. So if you want to know what’s reduced at Obi in the future, you should have the Hey Obi app on your smartphone. The Hey Obi app, which is available for iOS and Android, is said to already have three million registered user accounts.

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How to save when shopping online:

Tips against the flood of advertising in the mailbox

Even if Obi will no longer print a Germany-wide brochure, there are still many shops that clog mailboxes with mountains of paper. With a cheap “No Ads” stickers (view at Amazon) this annoying bad habit can be stopped. And if you still don’t want to do without the special offers from the dealers, you can Prospectus apps such as MeinProspekt or kaufDA to grab.



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I am admin of techbuzz.asia blog & I provide tech-related news. As a part of my hobby, I make content related to technology and gadgets reviews too. I love to be a content creator apart from it, I am a full-time employee in an MNC company and manage blogs systematically. You can mail me at [email protected]

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