Binance announces an exclusive partnership with Cristiano Ronaldo. Several collections of NFT will see the light of day.
The Binance platform, like many others, has understood that it is now crucial to invest in marketing to democratize cryptocurrencies and all associated technologies. For some time now, this has resulted in a multiplication of partnerships, with events, brands and personalities. Today, the exchange signs an exclusive partnership with footballer Cristiano Ronaldo.
Binance Announces Exclusive Partnership With Cristiano Ronaldo
Binance, the world’s leading blockchain ecosystem and cryptocurrency infrastructure provider, announces the launch of an exclusive, multi-year partnership with Cristiano Ronaldo around NFTs. Through this partnership, Binance will launch a global campaign to introduce the world of web3 to fans of one of the greatest footballers of all time.
Cristiano Ronaldo and Binance will develop a series of NFT collections, which will be sold exclusively on Binance’s dedicated platform. The first collection will be released later this year and will feature designs created in direct collaboration with Cristiano Ronaldo.
Several collections of NFT will be created
For Binance Founder and CEO, Changpeng Zhao, “Cristiano Ronaldo is one of the best footballers in the world and has transcended sports to become an icon across multiple industries. He has amassed one of the most dedicated fanbases in the world through his authenticity, talent, and charitable deeds. […] We are thrilled to provide his fans with exclusive engagement opportunities to connect with Ronaldo and own a piece of iconic sporting history.”
And for Cristiano Ronaldo, it’s another way to connect with his fans: “My relationship with fans is very important to me, so the idea of bringing unprecedented experiences and access through this NFT platform is something I wanted to be a part of. […] I know the fans are going to enjoy the collection as much as I do.”
If you are interested, the Cristiano Ronaldo NFT Collections will be available exclusively on Binance NFT.