Duolingo invades the metaverse | TechBuzz

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The world’s first language learning app is coming to Roblox and Decentraland platforms.

Already famous for spotting and relentlessly chasing language learners to do their lessons, Duo the green owl will now be present on Robloxa virtual universe where users can create and play games as well as share experiences with their friends, and on Decentralanda virtual world powered by blockchain and owned by its users.

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Traditionally, brands that venture into the metaverse create their own environments or worlds for others to engage with. In the case of Duolingo, which is a brand loved by many, including on Roblox, we wanted to create an experience that empowered fans to create something with our brand and Duo, our beloved green mascot, that they would enjoy and would share with their friends“, said James Kuczynski, creative director of Duolingo.

The Roblox community had previously created unofficial Duolingo-themed games and avatars

Duolingo decided to respond to Roblox players by making brand assets available on the platform and launching a game jam where developers could submit their games to be showcased in Duolingo’s virtual space. Nearly two dozen games created by developers have been selected to be featured in the Duolingo space on Roblox.

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