Electronic Sales redesigns B2B commerce software | TechBuzz

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Electronic Sales has revised the B2B shop software “Electronic Sales Commerce Solution”. Companies should be able to organize their online sales as independently as possible, without the support of agencies.

Keeping the effort for companies that want to process their B2B sales online as small as possible is the goal of Martin Pfisterer, founder and managing director of Electronic Sales GmbH. The company, based in Parsberg in Upper Palatinate, has been offering cloud-based shop software since 2004. It is designed for use in the B2B environment.

Martin Pfisterer, founder and managing director of Electronic Sales
Martin Pfisterer, founder and managing director of Electronic Sales GmbH
(Quelle: Electronic Sales )

Since Electronic Sales specialized in the business-to-business business early on, the team has a lot of knowledge about the special requirements in sales between companies, emphasizes Pfisterer. In the standard version, the software has comprehensive B2B functionalities that comparable products from the competition do not have in the scope or depth, says the managing director as a unique selling point. The backend of the software has been completely revised in the past two years. In addition, the almost 20-strong electronic sales team has developed a new front end.

So that companies can adapt and manage the shop themselves, the provider has given the shop’s administration interface a new look and better usability. The commerce solution should now combine comprehensive B2B functions with the ease of use of web shops, which are assembled according to the modular principle. The modular principle means that customers can set up the shop themselves. To do this, they select the elements they want for their web shop from around 100 ready-made elements. The aim is to keep costs as low as possible because, according to Pfisterer, the shop can be set up and operated without an agency.”The customer can do a lot himself. He doesn’t depend on us to maintain the shop,” he says. The software provider supports its customers in setting up the shop and mapping the processes. “B2B is a complex topic. If the customer uses our consulting and support services, we first analyze the existing processes and transfer them to the online shop as far as possible,” says the managing director.

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An assistant helps to set up the shop

The target group of the electronic sales commerce platform are small and medium-sized B2B companies with 10 to 100 employees who want to digitize their sales. The B2B functions include storing customer-specific prices, creating purchasing teams with different roles and approvals, or managing purchasing budgets. The connection of procurement platforms via OCI or cXML interface – for example for SAP ARIBA – is also possible. Sophisticated sales processes can be mapped with the additional modules for product configuration or for question-based product advice. Solutions for merchandise management or accounting are integrated via interfaces.

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A setup wizard helps newcomers to determine the layout of their web shop, store company information including legal information and select the basic configuration of the shop.

Elements for the Commerce Solution frontend
The shop front end is built with ready-made elements using drag-and-drop.
(Quelle: Electronic Sales )

The “construction kit” with the elements comes into play for the page layout. The content management system contains classic components for text, image and video content to present products. If you want, you can insert dynamic placeholders that will later be used to display personalized content. Previously defined rules determine which content is displayed there. Marketing campaigns can also be integrated based on rules.

Three packages

The Electronic Sales Commerce Solution is provided from a certified data center in Germany as a software-as-a-service solution. Security management, software updates and daily backups are included in the price. Depending on the range of functions and the desired service level, three packages are available: The starter package starts at EUR 99 per month (net). The Pro package is available for EUR 399 per month (net), the Premium package for EUR 899 per month (net). Special B2B functions such as the product configurator or the question-guided product advisor can be booked as additional modules.

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Around 400 companies in the DACH region (Germany, Austria, Switzerland) are currently using the solution, says Pfisterer. Among them are companies from the IT sector, from the tool sector and industrial suppliers.



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