Electronic Sales has revised the B2B shop software “Electronic Sales Commerce Solution”. Companies should be able to organize their online sales as independently as possible, without the support of agencies.
(Quelle: Electronic Sales )
Since Electronic Sales specialized in the business-to-business business early on, the team has a lot of knowledge about the special requirements in sales between companies, emphasizes Pfisterer. In the standard version, the software has comprehensive B2B functionalities that comparable products from the competition do not have in the scope or depth, says the managing director as a unique selling point. The backend of the software has been completely revised in the past two years. In addition, the almost 20-strong electronic sales team has developed a new front end.
An assistant helps to set up the shop
The target group of the electronic sales commerce platform are small and medium-sized B2B companies with 10 to 100 employees who want to digitize their sales. The B2B functions include storing customer-specific prices, creating purchasing teams with different roles and approvals, or managing purchasing budgets. The connection of procurement platforms via OCI or cXML interface – for example for SAP ARIBA – is also possible. Sophisticated sales processes can be mapped with the additional modules for product configuration or for question-based product advice. Solutions for merchandise management or accounting are integrated via interfaces.
A setup wizard helps newcomers to determine the layout of their web shop, store company information including legal information and select the basic configuration of the shop.
(Quelle: Electronic Sales )
The “construction kit” with the elements comes into play for the page layout. The content management system contains classic components for text, image and video content to present products. If you want, you can insert dynamic placeholders that will later be used to display personalized content. Previously defined rules determine which content is displayed there. Marketing campaigns can also be integrated based on rules.
The Electronic Sales Commerce Solution is provided from a certified data center in Germany as a software-as-a-service solution. Security management, software updates and daily backups are included in the price. Depending on the range of functions and the desired service level, three packages are available: The starter package starts at EUR 99 per month (net). The Pro package is available for EUR 399 per month (net), the Premium package for EUR 899 per month (net). Special B2B functions such as the product configurator or the question-guided product advisor can be booked as additional modules.
Around 400 companies in the DACH region (Germany, Austria, Switzerland) are currently using the solution, says Pfisterer. Among them are companies from the IT sector, from the tool sector and industrial suppliers.