Facebook: the Portal smart screen for the general public, it would be over | TechBuzz

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Meta would like to review the positioning of its Portal smart screen to direct it more towards a professional target and no longer towards the general public. And this, after a mixed success since its launch at the end of 2018.

Le Portal Go // Source : Facebook

Introduced in November 2018 by Facebook – which has since become the Meta group – the Portal smart screen has made its merry way without becoming a must-have for our homes. Today, the range is made up of four products: Portal Television, Portal 10 inches, Portal Plus and Portal Go.

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Except that at present, Meta would not be completely satisfied with its device capable of following you during your video calls, meetings and other exchanges. So much so that he would seriously consider rectifying the intended target by focusing completely on professionals, and no longer the general public.

Focus on business

This change in strategy comes straight from The Informationconfirmed by a source close to the file with The Verge. Warning: the idea is not to stop marketing the Portal, but to develop its uses to make companies want to buy it and use it in a professional setting.

Facebook Portal+ group video call
You can make multiple calls on the Portal+ // Source: Facebook

In this regard, the support in 2021 of applications such as Zoom, Webex, BlueJeans and GoToMeeting, clearly reflects Meta’s ambitions in this area. These four videoconferencing services were welcomed and show how much the Californian group wants to entice companies.

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Because until then, Portal was mainly based on Facebook services, which could be frustrating in terms of use cases. All this fuss is also part of a policy of cost savings that upsets the latest plans of Meta, anxious to save three billion dollars a year.

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Weak market shares

Recently, we learned in particular that its connected watch equipped with cameras for the Metaverse had probably been canceled, to better focus on other devices intended to invite themselves on our wrists.

According to IDC – relayed by The Verge –, the firm from across the Atlantic would have delivered around 800,000 Portal in 2021, which represented less than 1% of the market share in the smart screen sector. A score obviously too low for Meta, who prefers to correct the situation and target another segment of users. Hoping to land the moon there.

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Meta is making some changes to its privacy policy and terms of use to improve understanding of what it does with our data. Rest assured, Meta will not collect any additional data.
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I am admin of techbuzz.asia blog & I provide tech-related news. As a part of my hobby, I make content related to technology and gadgets reviews too. I love to be a content creator apart from it, I am a full-time employee in an MNC company and manage blogs systematically. You can mail me at [email protected]

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