Experts expect a “brutal battle” between Apple and lawmakers around the world. This is because of the way the company handles privacy. The iPhone maker would “exaggerate” its claims about privacy and security in order to make money from it. It would also lock users into a closed system.
Last week, the Data, Technology, and Analytics Conference 2022 event took place. This was organized by the Competition and Market Authority (CMA), the UK Consumer & Markets Authority. As Apple representative, Chief Privacy Officer Jane Horvath attended the conference.
Apple under fire
Horvath discussed the importance of privacy and how this is a “cross-functional purpose” within the company. The Healthapp, the Apple Watch and App Tracking Transparency, it all passed. The privacy chief also answered questions about Apple’s use of privacy as a kind of shield for itself.
Thus, Professor Dr. Damien Geradin commented that the company is using issues like privacy and security as a way “to justify the status quo”. It also allows the company to “resist interference from legislative bodies, even when necessary”. This is also a reference to a recently conducted study.
An exaggerated statement
The professor, who works at Tilburg University, says that it is a company’s right to protect the quality of its platform. But at the same time, legislators must be able to distinguish between claims made by companies. Exaggerated claims about privacy and security should be checked.
Geradin expects tensions between big tech companies and governments to rise sharply in the coming years, as many lawmakers present rules and guidelines that make it more difficult for such companies. The professor does not expect this to result in a friendly relationship between lawmakers and companies.
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Apple has been under fire in recent years anyway. For example, investigations into the company’s claims and platforms are ongoing in the United States, the United Kingdom, Japan, South Korea and the European Union. Within those studies, the App Store, apps can sideload and interoperability are discussed.
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