Instagram users spend 20 percent of their time on Reels ICT Business | TechBuzz

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Presenting its first-quarter business results this year, Meta announced that Reels, its short video feature and response to what rival TikTok has to offer, occupies more than 20 percent of the time people spend on Instagram.

It is also stated that the video, in total, makes up 50 percent of the time users spend on Facebook. Although it is not specified how much time Reels spends, it is mentioned that he also ranks very well on Facebook.

CEO Mark Zuckerberg said that while his short-format video is not making as much money at the moment as Stories, he is optimistic about improving the item in the future.

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Namely, he noted that in the beginning, Stories did not function any differently, it was difficult to monetize, but as its popularity grew, so did this segment automatically “come into its own”. This is exactly what he hopes for when it comes to Reels.

Zuckerberg pointed out that since the launch of Facebook 18 years ago, the company has undergone multiple changes in the types of media that people use and that the short video is just the latest iteration and is growing rapidly.

He pointed out that although Meta has seen an increase in short-format videos, it has also made great strides in advancing artificial intelligence recommendations, or algorithms that run multiple feeds for both posts and Reels.

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“Being able to accurately recommend content you don’t follow directly unlocks a lot of interesting and useful videos and posts that you would otherwise miss. The artificial intelligence we’re building is not just a recommendation system for short videos, but a discovery mechanism that can show you all the most interesting shared content.” says Zuckerberg.

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The advanced and superior competition algorithm of TikTok’s recommendations is one of the reasons for its huge popularity, which is why it is logical that Meta began to concentrate on improving this segment in its business.

In the end, in terms of first-quarter results, Facebook has 1.96 billion active users a day, but Meta Reality Labs lost $ 2.96 billion. In the whole of 2021, he lost more than ten billion dollars …

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