LeverUP stekao status Salesforce MC Personalization Accredited Partner | ICT Business | TechBuzz

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LeverUP Consulting has expanded its portfolio of services in the Salesforce ecosystem by acquiring the status of Marketing Cloud (MC) Personalization (formerly Interaction Studio) Accredited Partner. LeverUP has thus become one of the few officially accredited Salesforce partners in Europe who lead the implementation of MC Personalization solutions and thus help companies to further improve their marketing activities.

The Zagreb company LeverUP Consulting is the only accredited Marketing Cloud Personalization Partner in Croatia, thus bringing top marketing automation expertise to our region.

The new recognition is the result of the expertise and skills of the SFMC (Salesforce Marketing Cloud) implementation team of LeverUP, which works from Croatia for clients around the world.

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“With our extensive experience with the Salesforce Marketing Cloud platform and our status as a certified MC Personalization partner, we will change our understanding of marketing processes. is Daria Nemčonok, Director and Salesforce Architect at LeverUP.

Powerful AI tool

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MC Personalization, formerly Interaction Studio, is a powerful tool that helps improve and personalize the customer experience through a number of communication channels. With it, you can identify specific customer affinities and patterns of behavior from a set of known and unknown individuals, build and maintain unique user profiles, monitor their activity through various communication channels, record important customer data and design truly personalized 1-on-1 campaigns that encourage customer engagement.

Artificial intelligence-driven algorithms help automatically segment customers, recommend ideal products to them, suggest the following best actions, and improve their experience throughout the buying process.

“MC Personalization is a next-generation user experience platform that not only collects and analyzes data, but also operates in real time. With the official Salesforce recognition of our knowledge and expertise, I am now more confident in individually advising our clients on a communication strategy for managing the implementation and realization of thoroughly personalized campaigns, “said Nika Belamarić, Salesforce Project Manager at LeverUP.

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Insight into customer activities

● Brands using this powerful solution can implement personalized content on websites and deliver personalized email, push notifications, in-app messages, and built-in experiences at the right time, when it’s most relevant to the customer, and create a better user experience using data user activities.

With a total of more than 40 Salesforce certifications and multiple concurrent challenging projects with clients across Europe and North America, LeverUP Consulting is a consulting firm with the most skills and experience in our region, specializing in marketing automation.



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