For more than a century, L’Oréal has been shaping the future of beauty to provide customers with unique, multi-sensory experiences. In the Web 2.0 era, the company has led advances in skin diagnostics, tele-consultations and virtual product testing, the company claims.
Now, L’Oréal is laying the groundwork for Web 3.0 beauty experiences for new generations of users. In the so-called “on-chain” beauty, manufacturers and consumers will gather on new platforms and together shape the new economy of the beauty industry.
“At L’Oréal, we believe that beauty lies in the fusion of science and technology, and that these powerful forces will shape the future of the industry,” said Barbara Lavernos, L’Oréal’s Deputy General Manager, Research, Innovation and Technology. “By combining our more than a century-long scientific knowledge with state-of-the-art physical and digital technological innovations, we are changing and enhancing beauty experiences to fulfill the desires, dreams and aspirations of our consumers around the world.
Yves Saint Laurent Beauté Scent-Sation, a unique point-of-sale solution, uses multi-sensor headsets that monitor and analyze consumers’ emotional responses to different fragrances in order to create recommendations for appropriate products. Created in partnership with the leading neurotechnology company EMOTIV, Scent-Sation helps consumers navigate the diverse world of fragrances to choose the perfect perfume for themselves.
Yves Saint Laurent Beauty Rouge Sur Mesure is a home device with built-in artificial intelligence that offers superior personalization of lipsticks. With just one touch, the device analyzes thousands of possible custom colors to suit a user’s skin tone or clothing and in just a few seconds produces a custom shade that is stored in a detachable compartment for use on the go.
L’Oréal Water Saver, which TIME magazine named one of the 100 best inventions of 2021, is a revolutionary shower head that uses rocket motor technology for an efficient hair washing experience while reducing water consumption by 61% compared to standard methods. Designed for the professional salon industry, L’Oréal Water Saver has the potential to save billions of liters of water per year.
Lancôme Absolue Dual-LED Youth Treatment is a new device that uses patented LED light therapy to treat the skin and reduce the appearance of fine lines and wrinkles. Lancôme Shade Finder provides precise matching of foundation shades, with the ability to detect up to 22,500 unique skin tones and is available in stores and online, in more than 30 countries. Lancôme Skin Screen provides in-store skin diagnostics, with the ability to assess more than 13 different skin conditions
SkinCeuticals Pro 1: 1 provides consumers with the opportunity for online dermatological advice through private video consultations with a professional medical esthetician. This free service assesses the client’s unique skin care needs and suggests a personalized regimen.
In addition to these innovations, through an innovative on-chain approach, L’Oréal brands are redefining the metaverse of beauty. Some of the innovations include NFT solutions, crypto collections and empowering digital artists on the rise.