MWC will remain in Barcelona until 2030
Photo: Dražen Tomić / Tomich Productions
The annual exhibition in February has been held in Barcelona since 2006, and today’s news marks the latest agreement between the GSMA and as it calls them its ‘host city partners’ of the Barcelona City Council, Generalitat de Catalunya, Ministry of Economy and Digital Transformation. Venue, venue Fira de Barcelona and Tourism de Barcelona.
Back in 2011, Barcelona received its first contract extension until 2018, and was also awarded the title of ‘World Mobile Capital’, beating competition from 30 cities including Milan, Munich and Paris. That partnership was later renewed until 2023, with another year added to the contract (2024) when the 2020 edition of MWC was canceled due to the global Covid-19 pandemic.
Since the change of location from Cannes to Barcelona sixteen years ago, the GSMA has grown the MWC into a show that in 2019 was attended by more than 109,000 world visitors.
“We have not only increased the event since our relocation to Barcelona, but we have developed it to include the entire ecosystem,” points out GSMA CEO John Hoffman.
Barcelona is home to a range of year-round programs and activities that benefit citizens of the city and beyond, and initiatives such as Mobile World Capital and mSchools drive growth in the local economy and technology sector.