According to The Information website, Meta has decided not to market its augmented reality glasses, known under the code name Nazare.
Nothing is going well at Meta. After the departure of Sheryl Sandberg, the cancellation of the “Milan” connected watch or the end of the marketing of Portal screens to the general public, the parent company of Facebook could once again backtrack on one of its projects. According to information from The Information site, Meta has decided not to market its future augmented reality glasses.
It must be said that, for more than a year, Meta has been pushing the envelope on its metaverse project, aiming to offer an entire ecosystem of products and software solutions to allow users to navigate and interact in a virtual world. To do this, Meta intended to launch not only a high-end virtual reality headset, but also virtual reality glasses. In this sense, the Stories glasses, designed in partnership with Ray-Ban, are only a first step aimed at integrating electronics and cameras into this type of accessory. The Nazare project should thus integrate a holographic system to add 3D elements to its field of vision.
However, while Meta was aiming for a release of its augmented reality glasses for 2024, it seems that the project has lost ground. If the development was not stopped – unlike the Milan watch – Meta would however have considerably reduced the scope of the project and would even have decided not to market its glasses.
The trend is economy at Meta
“Employees have been notified that Meta no longer plans to sell its augmented reality glasses due to budget cuts for its AR/VR division and Reality Labs”
, reports TechCrunch. Glasses should indeed be produced, but in a much smaller quantity and only for the purpose of demonstration. They could also serve as the basis for a second generation of augmented reality glasses, known under the codename Artemis.
These various project cancellations occur in a rather unfavorable financial climate for Meta. As reported The echoes, Meta’s stock price has fallen since last August from $380 to $200. A quasi-division by two which is largely explained by the flight of Facebook users. Last September, the firm announced that it had, for the first time, lost more users than it welcomed new registrations.
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