The boss of Telegram announces a major change in the economic model. The messaging service will offer a paid subscription.
Telegram is a messaging application that is growing in popularity with each WhatsApp or Facebook Messenger controversy. The service has evolved a lot over the years to gain many features while remaining free.
At the end of 2020, the boss of Telegram admitted that Telegram’s business model was no longer sustainable and that new monetization techniques needed to be integrated. He announces today the arrival of a Telegram Premium subscription.
Telegram Premium: fewer limits for heavy users
In a long message published on Telegram, Pavel Durov, the boss of the service, explains that many Telegram users are asking for the lifting of limits on chat and the sending of images or videos. Obviously, it is impossible to respond to this request for free in view of the bandwidth costs that this could generate. Thus was born the idea of a Telegram Premium subscription.
This Telegram Premium subscription should allow users “ transfer larger files », but also access « exclusive reactions and stickers “. For Pavel Durov, it is also a way of bringing Telegram monetization back to users, rather than with the advertisements added to group conversations. According to the boss of Telegram, this should make it possible to keep in mind the interest of the user as the main priority, in the face of the interest of advertisements.
It does not specify the price of the subscription or its release date. You will therefore have to be patient to find out more about Telegram Premium. Rumors around this new service speak of a $4.99 per month subscription to share files up to 4 GB, stop displaying ads and access additional cosmetic elements (animated avatar, stickers and premium reaction) .
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