The role and future of television has never been more important ICT Business | TechBuzz

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After two days of discussions about new trends and strong strategies and the premieres of the latest TV series, the third day of NEM Dubrovnik 2022 drew attention to the comparison of global and regional industry, the future of television experience, the impact of television in times of crisis and the importance of supporting the Ukrainian creative industry. are also two new series from the production pen of Telekom Srbija.

The day started with coffee and networking organized by SPI International / FilmBox, and continued with an exciting panel FTA’S Key Role In a Crisis, which brought together prominent decision-makers: Robert Schweb (General Director, Croatian Radiotelevision), Matthias Settele (General Director) TV Markíza and Member of the Editorial Board, CME), Grégoire Polad (Director General, Association of Commercial Television and Video on Demand Services in Europe), Natalija Gorščak (Vice-chair, EBU TV Committee), and the panel was moderated by Chris Dziadul Editorial Director and Chief East European Analyst, Broadband TV News). They debated the dissemination of true information instead of fake news as a challenging but crucial task for television in intense times of crisis.

“We have to invest in journalism. In the race to be the first and the best, we focus on the wrong things “, warned Gorščak and added that the EBU research from 2016 The role of public service media in democracy showed that countries with strong public media services have a better developed democracy. ”

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“Public service is a key player in the market. “Commercial television should be aware that if they lose the public television service, they will lose their role model – it is cohabitation,” she explained.

“The key word is trust. If you look at the statistics in the European Union, TV and radio are the sources of information that people trust the most, more than 50%. Far below them are social networks and search engines. During the pandemic, viewers returned en masse to television because they knew they had a regulated medium in front of them. There is a strong argument that regulation comes with trust. We see how much viewers value it. The biggest challenge is dealing with social networks that have blurred the line between verified and unverified information. In order to maintain trust, the media must cover events on an equal footing. It is not always easy, but that is our task, ”explained Grégoire Polad.

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Robert Schweb added: “In times of crisis, people turn to television. It crystallized during the pandemic and the war in Ukraine, viewership increased. We try to stay as objective and professional as possible. ”

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Kasia Madera, presenter on BBC World News, also spoke about trust in the media, and Q&A The Role of Trust In an Evolving News Landscape was moderated by Zbigniew Pruski (Commercial Director and Branded Services, BBC Studios).

The impact of political circumstances on the audiovisual industry was also discussed during the Stand With Ukrainian Content Industry presentation. The audience’s attention was fully focused on the recently established Ukraine Content Club. This was an opportunity for the participants of the TV market to get acquainted with the joint initiative of the Ukrainian and world media established to help the Ukrainian audiovisual industry. Representative Kateryna Vyshnevska (Head of Development and Co-Productions, Producer, FILM.UA Group) appealed to global partners to join them and made participants aware of the importance of supporting the creative industry and its employees in Ukraine. and presentations. Panel Pay TV: Global Trends Vs. CEE Trends, sponsored by AMC Networks International, introduced audiences to TV veterans who commented on how trends, such as a growing number of streaming platforms, are changing the position of pay TV globally compared to a specific CEE region. At the panel, Levente Málnay (EVP / MD, AMC Networks International Central, and Northern Europe) announced the launch of AMC + streaming services in Central and Eastern Europe in 2023. He explained that the streaming service will be different from others and work with different distributors such as cable and satellite operators.

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Is the FTA model still the best way to reach a mass audience in the CEE region? Katarina Pavlović (Program Director, Prva TV and B92), Jan Rudovský (Director of Content Acquisition and Sales, FTV Prima), Hartwig Rademacher participated in the panel Are FTAs ​​Still the Best Way to Reach a Mass Audience ?, under the auspices of Prva TV (Vice President, National Sales and Content Management & Senior Project Manager Business Development, RTL Germany), Matej Lončarić (Director of Video Operations and Media Brands, JoomBoos & miss7), and joined by Kateryna Edelshtein (SVP East Europe Area Leader, Nielsen ). They debated about the “threats” of the FTA model in this area and tried to anticipate new trends that could very quickly reach the audience and the market in the region.

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An increasing amount of content is challenging companies that want to attract new but also retain existing users. The Media Game for Customer Attention panel revealed how to monetize content in modern media markets.

Jörg Meyer (Chief Commercial Officer, Zattoo) spoke about the complexity of IPTV platforms that need to be re-adapted and finding profitable business models in the presentation Five hypotheses on IPTV platform concepts for network operators by Zattoo, while Haymi Behar (CMO & CDO, SPI) International) at the presentation Rethinking the TV Experience: What’s Next? he discovered how media companies are thriving in an ever-changing industry.

Martin Webb (Senior Product Manager, Cloud TV, Comcast Technology Solutions) spoke on how TV platforms could work from the cloud and what effects it could have on broadcasters in the presentation Navigating Your Digital Transformation Journey to Broadcast Cloud TV. For all those who want networking and socializing on the NEM terrace, Comcast Technology Solutions also organized a coffee break.

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The third evening was dedicated to Telekom Srbija, a leading Serbian operator that continues to invest heavily in audiovisual production. Jasmina Lakobrija (Head of Production, Telekom Srbija) and Marina Garović (Head of Content Sales Department, Telekom Srbija) presented the content that Telekom Srbija is currently working on.

“We are glad that viewers from the region appreciate the stories we are reviving. Thanks to the vision and efforts of our CEO Vladimir Lucic, our content is available to millions of viewers around the world, “said Lakobrija, and Garovic added that their series are currently available on all continents. The audience then attended the international premieres of two new Serbian series: Golden Boy and Walking With a Lion.

After the screening, Eutelsat prepared refreshing cocktails with which the visitors took a break, and then headed to the final party of Telekom Srbija in the Lazareti club in the old town. NEM Dubrovnik 2022 will be remembered by many for the final evening during which they created many memories.

The next morning, guests gathered for the last gathering of the year prepared by NBCUniversal. They exchanged contacts, made plans for future meetings and collaborations, and began counting down to the new edition of NEM next year.

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