This is the time when Germans prefer to shop online | TechBuzz

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The pandemic has not only given e-commerce a major boost; the associated changes in daily routines have also changed the time for the shopping spree on the Internet. This is shown by an evaluation by the online retailer Galaxus.

It’s no longer a secret that the pandemic has changed our consumption habits – but not only has e-commerce been boosted, the timing of the online shopping spree has also changed.

Since 2021, Germans have been spending more money in the evening, as an evaluation of purchases on shows. In 2019 and 2020, on the other hand, shopping was mainly done in the mornings between 10 a.m. and 12 p.m.

The new prime time is between 8 p.m. and 9 p.m

In the year before Corona, 15 out of 100 purchases were made between 8 p.m. and 11 p.m., in 2020 it was already 17 out of 100 and in 2021 more than 20 percent. Every fifth order on was made after work.

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In 2022, too, the proportion will be higher than in the years before the pandemic, with more than 19 out of 100 orders. While the daily maximum value for orders at Galaxus in 2019 and 2020 was measured in the morning at 10 a.m. and 11 a.m. respectively, the maximum value in 2021 was for the first time between 8 p.m. and 9 p.m. (8.88 percent of all orders per day).

The reason for this may be the changed daily routine. Before the pandemic, the time in public transport was used for online shopping, but some of these activities have now shifted to the late evening. The trend towards later online shopping also goes hand in hand with the shift to mobile shopping: In April 2022, Digitec Galaxus customers would have made more purchases on their mobile phones than on their computers for the first time.

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