Disney will deprive the French of its Christmas film Avalonia in dark rooms. It will be available at no additional cost on Disney+.
To protest against the regulations in place in France, Disney announced that its great Christmas film, Avalonia, the strange journey (Strange World in its original title), would be offered directly on Disney + without going through the cinema box in France. And the American giant published a statement to Deadline severely criticizing this famous and so controversial media chronology.
Disney will deprive the French of its Christmas film Avalonia in dark rooms
“Strange World will be available to all Disney+ subscribers in France, preceding a release in French cinemas. Although we support French cinema – which we have done for decades – the new and very tedious media chronology works against consumers, ignoring the evolution of behavior for several years and putting us at increased risk. of hacking. We will continue to make our decisions film by film, in accordance with the conditions specific to each market”, declared a spokesperson for the company.
French law currently obliges a studio like Disney to wait 17 months before being able to offer its films on Disney+ after a release in dark rooms, four months later for a digital purchase and six months for a Canal+ exclusivity. Disney+ can then only keep them for five months before the films can be broadcast on free channels like TF1 or France 2 for 14 months. Once this period is over, 36 months after theatrical release, the films return to Disney+.
It will be available at no extra cost on Disney+
Before a new law was put in place a few months ago, the situation was worse for streaming services, with even longer delays. Disney had strongly protested as the new regulations favor Netflix, giving it a shorter 15-month window before movies can return to the streaming platform. The American giant also declared that this law does not take into account the new reality of content consumption in this era of Covid-19.
“We believe that the media chronology is not favorable to consumers, nor does it establish a balanced or proportionate framework between the different players in the French audiovisual ecosystem. This is particularly frustrating as we have increased our investments in creating original French content while supporting French cinema through our theatrical releases,” Disney said at the time.
The National Center for Cinema and the Moving Image (CNC), which depends on the Ministry of Culture, must match the needs of cinemas, studios, streaming services and consumers. At the same time, it tries to encourage local production and original French content in general. This has paid off lately, with the filming of the series Emily in Paris, for example, and original French series like Lupin or Dix pour cent have become big hits internationally.