The emblematic feline of the Chinese zodiac takes on the colors of PSG.
Sponsor and patron of the endowment fund of the Paris Saint GermainZhou Jielun aka Jay Chou has just launched an NFT collection named Tiger Champs in reference to the year of the Tiger with the Parisian club. This is the first exclusive for Crypto.com since the leading cryptocurrency and cryptoasset platform became a premium partner of PSG at the start of the season. Meanwhile, Asia’s biggest entertainer, singer, songwriter, director, actor, art collector, presenter and magician also hopes to expand his reach in Europe with a concert in the City of Light.
The 𝗖𝗼𝗹𝗹𝗲𝗰𝘁𝗶𝗼𝗻 𝗡𝗙𝗧 𝗧𝗶𝗴𝗲𝗿 𝗖𝗵𝗮𝗺𝗽𝘀 is now available! 🐯
— Paris Saint-Germain (@PSG_inside) June 23, 2022
“It is an honor to continue my collaboration with Paris Saint-Germain. Football and music have this common ability to abolish all borders, whether geographical or linguistic.“, says Jay Chou. “This NFT project will give fans the opportunity to win tickets for my concert in Paris scheduled for next year. I am very happy to create a bridge between Chinese and Western cultures and to defend values of inclusion and solidarity“. Fabien Allègre, chief brand officer of Paris Saint-Germain explains: “The club continues its business of diversification into the world of NFTs with a collection that combines music and football. We are very happy to see this first collaborative project come to fruition with Jay Chou, a loyal friend of the club and patron of the Paris Saint-Germain Endowment Fund. This is the first time we’ve launched an NFT collection of this scale for fans of the club and Jay Chou around the world. Eventually, these NFTs will find their use within our common ground project in the metaverse.”
The contents of the NFT Tiger Champs collection
Among the 10,000 NFT Tiger Champs, 10 unique Tiger Champs Legends each embody one of the ten championships won by the most successful club in France. The ten tigers make the gesture of victory often repeated by Jay Chou. The left hand holds the Hexagoal 2021-2022. The background of the legendary Tiger Champs comes in the form of graffiti. 1970 Tiger Champs Premium stand out with tiger poses inspired by ten player celebrations. At the top right is the Parisian star which symbolizes the ten French championship titles won by the club. The Tiger Champs Premium wear the home and away jerseys for the 2021-2022 season. Finally, 8.020 Tiger Champs basic shows the tiger doing an “I love you” pose.
In all categories, a random allocation system based on around a hundred criteria (pose of the Tiger, clothing, accessories, collections with in particular the monuments of Paris, etc.) guarantees each purchaser the allocation of a single NFT. The launch of the series is accompanied by a loyalty program specific to the universe of NFTs. In addition to the random opportunity for buyers to be awarded an NFT from the top category, 10% of them will also receive a dedicated bundle related to it.