World number 5 in the production of smartphones that no one in Croatia has heard of
The vivo brand has been present on the telecommunications market since 1995, on the mobile phone market since 2003, and came to the smartphone market after 16 years of experience in the fixed and mobile technology market, in 2011 to be precise.
Quite an unusual technology brand, modest and pragmatic, as well as its approach to expanding into new markets. After laying the foundations for the domestic market, in 2014 it will expand to the Asia-Pacific, in 2017 to the Middle East and Africa, and in 2020, after long and detailed preparations, vivo officially said “Hello, Europe!” To customers in Spain, France, Italy, Germany, Poland and the United Kingdom. The expansion into the European market continued with the expansion to the Czech Republic, Romania, Austria and Serbia in 2021, and this year we welcome customers and partners in Croatia and many other Central and Eastern European countries.
THE DRIVER OF CHANGE IN THE SMARTPHONE INDUSTRY
Globally, vivo is the fifth-ranked mobile manufacturer and leading consumer technology company for 25 years, creating trendy smart mobile products and services. Today, more than 400 million people, in more than 60 markets, trust vivo phones, and the brand is proud to be the driver of various changes in the industry.
They produced the first few in the smartphone industry as we can see on the X1 which was the first smartphone ever with a built-in hi-fi sound chipset, the X5Max which was the world’s thinnest smartphone launched in 2014 and the X20Plus UD the first smartphone with technology fingerprint scanning on the screen launched in 2018.
Vivo manufactures its smartphones in seven production facilities, two of which are in China, one in Bangladesh, India and Indonesia, and Pakistan and Turkey. In 2016, the Vivo 5G Research Institute was established and currently has ten research and development centers.
WHAT MAKES VIVO SPECIAL?
What sets this smartphone brand apart from others is that the company’s culture is based on the “Benfen” philosophy of doing the right thing and doing the right thing, and vivo smartphones are people-oriented and focused on this ideal, open and honest and promote mutual respect. At the same time, this smartphone brand does not push innovation for innovation, but takes a human-centered approach, providing innovative solutions where it makes the most sense – in everyday use, in the real world.
“We know consumers are frustrated by complicated things, so we need to offer devices and solutions that are easy to understand and use.” says Denny Deng, vice president, president of European business at vivo, and adds: “We think about things, very pragmatically and carefully, to make sure we do the right things, the right way.”
Backed by the diverse knowledge and experience of vivo teams around the world, the brand takes a very tactical approach to smartphone development and production at every step – from supply chain to final distribution, managed by a network of sister companies with vivo close and symbiotic relationships.
GROWTH IN EUROPE IN THE RIGHT WAY
The European market, based in Dusseldorf, is supported by a team of over 90 people and 18 nationalities, highlighting the diversity that is in line with the international business strategy of the “Local, Global” brand. Also, the valuable team has experience in various industries such as FMCG, automotive, consumer electronics, hospitality and home care, which contributes to brand development.
At the moment, the company is present in 20 markets in Europe; The number of members of national teams is just over 200, and they are made up of a group of experts from each country who enable vivo to benefit from valuable personal experience and a local approach. The work and effort of valuable teams can be seen in the fact that vivo has so far expanded its sales network to more than 60 countries and regions, and is loved by more than 400 million users worldwide.
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