As part of the acquisition, Highsnobiety will retain its editorial and curatorial autonomy, and the publishing house and consulting agency will remain completely independent. Highsnobiety will be headed by its two directors, David Fischer and Jürgen Hopfgartner, while founder David Fischer will retain a minority stake in the business.
Companies will join forces to continue to lead the industry in engaging and inspiring their customers. In doing so, she will take advantage of her complementary strengths by combining cultural relevance and knowledge, Highsnobiety’s fashion authority and storytelling expertise with the fashion network, e-commerce knowledge and experience, and Zaland’s business skills.
Highsnobiety will continue to operate independently, but at the same time will act as Zaland’s strategic and creative advisor and help the company develop new areas and formats inspired by inspiration on its platform. Highsnobiety’s unique capabilities will support Zalando’s ambitions to add inspiring experiences to customer research, as well as to create an exciting and engaging environment for customers and brands. In return, membership in the Zalando Group will enable Highsnobiety to build its own capacity in the field of e-commerce.
Highsnobiety was founded in 2005 in Berlin by David Fischer in the form of a blog that heralded the convergence of streetwear and high-end luxury fashion. Today, Highsnobiety consists of a publishing house, a creative consulting agency and an e-commerce platform with carefully and professionally selected products. They consider him one of the world’s most influential advocates in the field of new luxury and culture in general. Partnering with Highsnobiety will accelerate Zaland’s ambition to become a leading destination for inspiration when it comes to streetwear, new luxury and fashion, especially for younger, fashion-conscious users.
“Highsnobiety has mastered the art of turning stories into products and products into stories. I am very excited because we will combine our abilities and capacities with Zaland’s commitment to fashion inspiration, and together rethink the future of content and commerce. Furthermore, I can’t wait to gain insight into Zaland’s unique expertise in scaling e-commerce platforms, as well as take my lifelong passion and business to the next level, ”said David Fischer, Founder and CEO of Highsnobiety.
“Both companies share a passion for building strong partnerships between brands and enabling brands to inspire customers with their products and stories. The partnership with Highsnobiety will enable us to achieve our ambition to provide the most relevant and engaged, but also appropriate and appropriate shopping experience to our customers much faster. I can’t wait for our shared vision to become a reality and for us to shape the future of in-store fashion together, ”explains David Schneider, Zaland’s founder and CEO.