Zebra Valley will produce original content for the NBA | TechBuzz

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The National Basketball Association announces a multi-year collaboration with Kylian Mbappé’s production company Zebra Valley.

Based in Los Angeles and founded by French superstar Kylian Mbappé, Zebra Valley wants to create inspiring content about the people and ideas that change the world with a diverse collective that focuses on sports, music, art, technology, games, consumer products and youth culture, in helping the next generation find their voice. This new production studio aims to support brands and platforms in positioning themselves within relevant cultural conversations, helping them to maintain their engagement in a rapidly changing, diverse and multicultural world.

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Zebra Valley’s strategic partnership with the NBA is an important step in uniting football and basketball fans around premium content by telling stories that matter“said Kylian Mbappé, member of the France team and Paris-Saint Germain striker. “We look forward to working with the NBA team to encourage dialogue between global communities and make cultural conversations more relevant.“. George Aivazoglou, Head of Fan Engagement and Direct-to-Consumer Sales for Europe and the Middle East at the NBAadds: “The arrival of Kylian Mbappé in our family is a testament to the global appeal of basketball and the convergence between our league, the global football community and popular culture. We look forward to working with him and the Zebra Valley team to create unique and captivating content that will engage and inspire fans around the world.

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