In 2020, 54% of respondents planned a summer vacation, and in 2021, the number of those who have such plans increased to 68%. Since then, growth has slowed somewhat, so this year 74% of respondents are planning a summer vacation in Croatia. Leading among them are those with higher incomes and respondents from Zagreb (87%).
Finances as the main challenge when it comes to travel
Financial insecurity is an even stronger motive for missing a summer vacation in Croatia this year. In 2021, it was mentioned by 28% of the respondents, while in 2022, this figure rose by 15 percentage points, and even 43% of those who will not go on summer vacation mentioned finances as the main reason. Business obligations will interfere with the plans of 22% of respondents, and 18% of them live by the sea, so they have no need to travel.
Private accommodation is the most preferred option
As in previous years, the majority of respondents plan to spend the summer in private accommodation this year, 52% of them, and in second place is staying in their own accommodation or with relatives and friends (35%), which is mainly chosen by respondents without personal income (58%), or with very low incomes (up to HRK 2,800, 42%) and residents of Zagreb (49%). In third place is accommodation in hotels (18%), which is mostly chosen by respondents with incomes greater than HRK 9,000.00, while only 7% of Croats showed an interest in camping.
Online reservations are the most popular, and internet banking is more desirable
For the majority of respondents (56%), the most popular way to book accommodation is online through specialized websites or travel agency websites, and respondents primarily pay for accommodation with cards (more often by debit than credit and more often by one-time payment than by installments), cash is in second place, and its popularity is growing payments through internet banking.
“Before booking accommodation, the average tourist visits 38 travel websites and plans a trip five weeks in advance, while most of the trip is paid for digitally,” said Cosmin Vladimirescu, Mastercard’s director for Croatia and Romania. “Such trends encourage every entrepreneur in tourism to accept digitization by establishing their digital identity, their presence in the digital sphere. Entrepreneurs must keep pace with consumers on their increasingly digitized consumer journeys.”
When choosing a destination, the price-quality ratio is the most important
The survey showed that the most important item when choosing a destination is the perception of the price-quality ratio (68%), followed by accommodation costs (64%). Almost half of the respondents stated that they prefer less crowds, which is why they choose somewhat more secluded destinations such as smaller towns or islands.
As expected, this is less important for young people who, when choosing a destination, pay more attention to good night life, concerts or some other specific events, shopping opportunities, but also transportation costs. 41% of respondents state that climatic conditions are important to them when choosing a destination, which is slightly more emphasized by respondents from Northern Croatia (55%).
The geopolitical situation in Europe affects consumer attitudes towards travel
Compared to the previous year, respondents travel more carefree – as many as 61% of them, in contrast to 51% in 2021, said that nothing related to travel worries them. It is interesting that this year they worry much less about the coronavirus infection (8% compared to 20% in 2021), but the geopolitical situation in Europe has now emerged at the top of the list of worries, which worries 28% of respondents.
When it comes to future travel plans, which go beyond this summer, the largest number of respondents, 83%, plan to travel within the country. 23% plan to travel to neighboring countries, and 21% within the continent, while 8% of respondents in the survey stated that they have no plans to travel