Juventus are back in a FIFA game for the first time since 2019.
The Italian team of the Agnelli family (Stellantis, Ferrari, PartnerRe) was a major player in Electronic Arts’ football simulation for many years until it was decided in July 2019 that Konami would make it an exclusive partner club of eFootball Pro Evolution Soccer 2020. This exclusive contract was a multi-year deal, meaning Juventus did not feature in FIFA 20, FIFA 21 or FIFA 22. To counter this, they appeared under the name of Piemonte Calcio, with a fictitious kit and logo. But after three years, the American publisher can again count on the Juventus in FIFA 23 which is scheduled for release on September 30 on PS5, PS4, Xbox Series X, Xbox Series S, Xbox One, Google Stadia and PC.
Juventus will be forever.
New stars will be born like the heroes before them 🖤🤍 The story of a great love told by @ClaMarchisio8!
— JuventusFC (@juventusfc) July 25, 2022
“We are excited to reaffirm our deep commitment to Italian football through this exclusive partnership with Juventus.“, says David Jackson, vice president of the FIFA brand at EA Sports. “This phenomenal club means a lot to us and our fans, and this partnership will continue to deliver the most authentic and comprehensive interactive football experiences in FIFA 23 and beyond.“. Giorgio Ricci, chief revenue officer of Juventus, adds: “We are proud to return to EA Sports. This agreement goes beyond the concept of the traditional partnership. This common project aims to look to the future, exchange with a new generation, and take part in new trends in the fields of urban culture and lifestyle. We chose EA Sports and FIFA to move forward because this partner shares our vision and our ambition. We are delighted to make this journey with a brand that has strong values around originality, uniqueness, and innovation, as much as Juventus.”
FIFA 23 and Juventus
This new partnership means the return of the Juventus name, kits and logo, as well as the Allianz Stadium, the club’s home, to FIFA 23. Former player Claudio Marchisio will be added to the game as a FUT Hero, and the team’s current player, Dusan Vlahovic, will be an ambassador for the game. It is not yet clear what this agreement means for Konami and eFootball, which currently counts Juventus as one of its main partner clubs. Since eFootball is no longer made up of annual episodes but a single, ever-evolving free-to-play football game, it might prove a bit more difficult for Konami to remove the team from the game if EA’s exclusive agreement requires it.