Flip smartphones are back in the spotlight! | TechBuzz

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ZAGREB, Croatia – July 23, 2022 – TM Roh, president and head of MX (Mobile Experience) at Samsung Electronics, analyzed the evolution of foldable smartphones in his latest blog post and revealed snippets of what to expect from the Galaxy Unpacked event on August 10. Samsung’s mission is, and always has been, to create technologies that make people’s lives better. In his writing, he recalled how ten years ago they decided to create a transformative technology by asking themselves the question: “How can we have everything – a bigger screen and better portability?”

TM Roh, President and Head of MX (Mobile Experience) at Samsung Electronics
TM Roh, President and Head of MX (Mobile Experience) at Samsung Electronics

“We saw an opportunity not only to design a new form factor, but also to create new experiences never before possible with a smartphone. Overcoming many technological hurdles, we successfully introduced the first foldable smartphone in 2019 and have since changed the future of our industry.” – wrote TM Roh, pointing out how the use of Samsung Galaxy foldable smartphones has helped create a better lifestyle for users around the world.

TM Roh also pointed out that last year almost 10 million foldable smartphones were distributed worldwide. “This is industry growth of more than 300% since 2020 and I predict this rapid growth will continue. We’re getting to the point where these foldable devices are becoming ubiquitous and occupying an ever-increasing place in the overall smartphone market,” said TM Roh.

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foldable smartphones

As lifestyles evolve, new legacies are revealed

With the smartphone being an assistant for work, entertainment, wellness and more, TM Roh shows that users need a flexible device to meet their daily demands.

“Galaxy Fold and Galaxy Flip meet these requirements. Last year, 70% of Galaxy foldable users turned to Flip to help them see the world from a different perspective. Flip users love owning a device made to express themselves, whether it’s choosing bold color options for their device or taking photos in a new way with Flex Mode technology.

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On the other hand, the Fold provides a different experience. Last year, almost one in three users of a Galaxy foldable device chose this device that allowed them to do more. Fold users love the option multitaskinga on a screen that doubles, so I can be more efficient and get things done faster.” – pointed out TM Roh, emphasizing that this positive feedback is a motivating factor for Samsung to move forward.

TM Roh announces that progress has been made this year in every detail of these as well as new opportunities have been developed. Samsung values ​​collaboration with industry leaders, including Google, Microsoft and other partners, to continuously innovate and expand the experiences possible in the foldable device ecosystem.

Redefining the limits of the possible for people everywhere

TM Roh recalled in his blog that three years ago Galaxy foldable devices were a novelty, and today they are the favorite choice of millions of users. “At the upcoming Unpacked event on August 10, you will see that the impact of our innovation is not just about what the technology can do. It’s about what you can do. Once again, we are inspired by the most important source – Galaxy users – to push the boundaries of what is possible.

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I look forward to showing you the potential of our new Samsung Galaxy foldable devices as the ultimate tool for productivity and self-expression. Now you can do more than you ever thought possible, all at once, on one device. Get ready to discover your world.” – TM Roh concluded his post.

Users can watch the Samsung Galaxy Unpacked event virtually via the Samsung YouTube channel on August 10, 2022.



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I am admin of techbuzz.asia blog & I provide tech-related news. As a part of my hobby, I make content related to technology and gadgets reviews too. I love to be a content creator apart from it, I am a full-time employee in an MNC company and manage blogs systematically. You can mail me at [email protected]

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