Infobip’s ATP Umag Chatbot enables a completely new digital experience for all tennis lovers ICT Business | TechBuzz

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This week’s ATP tournament in Umag offers its visitors a completely new, digital experience thanks to Infobip, the leading IT company in the region and the technology partner of the Plava Laguna Croatia Open Umag tournament. The entire digital experience for users takes place through ATP Umag Chatbot, created on Infobip’s platform for creating chatbots Answers, and on WhatsApp Business, one of the most popular communication channels within Infobip’s communication cloud platform.

“Together, through this campaign, we have redefined the interaction, in this case, between tennis lovers and a globally recognizable tournament. In the palm of your hand and in just a few moves, you can get all the necessary details about the tournament on the chat application WhatsApp, which is loved by many, regardless of where you are, with a continuous user journey”, said Adrian Benić, Infobip’s member of the Product Management.

All tennis lovers and followers of the Umag tournament can find out details about the players, the draw, the tournament, the schedule of matches, the daily and entertainment program, buying tickets and booking accommodation in one place. Also, every user of the ATP Umag Chatbot on WhatsApp can participate in a quiz with valuable prizes.

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“In addition to all viewers being able to follow the matches of young world tennis stars like Carlos Alcaraz and Jannik Sinner, they can now also be part of a real digital experience. In Infobip, we recognized a great partner with whom we made a significant technological step forward in the presentation of the tournament and accompanying content”, said Tomislav Poljak, director of the Plava Laguna Croatia Open Umag tournament.

“We thank Infobip for the opportunity to get even closer to our guests and tournament visitors. Communication with guests is very important to us, and we are extremely proud to be among the first to have such great technological solutions. I hope that the visitors of the tournament will enjoy using it as much as we enjoyed creating it”, emphasized Dragan Pujas, President of the Board of Plava Laguna.

The ATP Umag Chatbot on WhatsApp can be activated by sending the keyword “Hi” to the number +385 99 537 1830, which must first be saved in the directory or by clicking on the link. Also, all tournament visitors can activate the chatbot solution by scanning a QR code.

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“It’s great to see that fans and spectators today can be even more involved in tennis events and more connected to tournaments through this digital way, than it was during my matches. The possibilities of this type of interaction are enormous, and Infobip, as a leader in the global market of cloud communications, is the ideal technology partner for disruption in the communication segment”, concluded Mario Ančić, former Olympic medalist and Davis Cup winner, today a partner of the American One Equity Partners, a fund that invested in Infobip two years ago.

This is a new example of Infobip’s successful collaboration with recognizable brands applicable on a global level. So two months ago, the IT company from Vodnjan launched the first WhatsApp campaign in the cosmetics industry with the French luxury fashion brand DIOR Beauty and the Asian megastar Jisoo.

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