Apple Maps: search ads could arrive as soon as next year | TechBuzz

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Search ads in Apple Maps could arrive as soon as next year. The objective is still to increase the advertising revenue of the apple brand.

Apple could integrate advertisements into its Maps service as early as the beginning of next year, according to information from journalist Mark Gurman of Bloomberg. In his latest Power On newsletter, the man explains that the Cupertino company’s engineering team has already begun preparing the software to support these search ads. Customers could see the start of Apple’s integration of this feature sometime in 2023.

Search ads in Apple Maps could arrive as soon as next year

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Mark Gurman previously reported that the US giant had recently internally tested a version of Maps that included these ads in search. Apple already offers similar ads in its App Store. Developers can pay the company to feature their software prominently in search results, ensuring that the software appears at the top of the page when users type in certain specific terms.

Mark Gurman explained that ads in Maps would work much the same way. For example, a Mexican restaurant could pay Apple to have their restaurant appear at the top of the results when users search for “tacos” or “ceviche”. A way of proceeding that we know well, some will even say too well, insofar as this is what many web giants do, starting with Google.

The objective is still to increase the advertising revenue of the apple brand

Either way, Mark Gurman was suggesting at the time that this test was part of a much larger plan by Apple to significantly increase its advertising revenue. He then attributed this initiative to Todd Teresi, vice-president in charge of the advertising branch of the company. The latter generates around $4 billion in annual revenue, an amount that Todd Teresi hopes to increase to at least $10 billion in the coming years.

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