Apple has been incorporating augmented reality features into its operating systems for a number of years. These are used from time to time for product presentations and also from time to time for Apple event announcements. Just at the spring event.
AR Easter Egg in the Apple Event Invitation
It’s the same this year, as Apple’s marketing boss Greg Joswiak tells us in a tweet. The easter egg is a “hidden” feature on the Apple event website.
This is how you get the little surprise: open the website for the event on your iPhone. Then just tap the Apple logo. The AR view opens and shows stars forming an Apple logo.
We think: A nice little gag that supports the anticipation.