This major partnership will provide deep integration of all LaLiga competitions into EA Sports FC and a commitment to local initiatives to improve the football fan experience.
From the 2023/2024 season, the partnership between EA Sports FCthe future direct competitor of FIFA, and LaLiga will include naming rights to all official LaLiga competition names (LaLiga, LaLiga 2, LaLiga Promises and eLaLiga) as well as a complete LaLiga redesign with EA Sports including all logos, graphics, fonts and other visual elements. New information on the partnership will be shared in the coming months with some indications of the EA Sports FC products that will be available in summer 2023.
⚽🤝🎮 @EASPORTS FC will be the main sponsor of all LaLiga competitions from the 23/24 season.
— LaLiga (@LaLiga) August 2, 2022
“EA Sports represents the pinnacle of interactive football experiences while LaLiga is at the forefront of competitive football through unparalleled fan experiences“, said Javier Tebas, president of LaLiga. “We’ve been strategic partners with EA Sports for years, and this agreement is a commitment we make to football fans to deliver an unparalleled level of innovation, merging the virtual and real worlds of football.“. David Jackson, Vice President of EA Sports FC Brand at EA Sports, added: “EA Sports FC is committed to delivering the most authentic and immersive experiences in world football. Our innovative new partnership with LaLiga elevates this ambition even further and reinforces the position of both organizations to be at the center of football culture. The scope and scale of this partnership is deeply exciting, as is the opportunity to deliver incredible fan experiences through in-game innovation, interactive entertainment and grassroots initiatives.“