Embracer Group: a new wave of acquisitions for the Swedish giant | TechBuzz

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Embracer Group’s buying fever is far from over.

While Middle-earth Enterprises is about to join the fold ofEmbracer Group via the new operating group Embracer Freemode, Europe’s leading video game player has again lined up the millions of dollars on the table to strengthen itself with the acquisitions of Limited Run Games, Singtrix, Bitwave Games, Tuxedo Labs, Tripwire Interactive, Gioteck and Tatsujin .

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Lars Wingefors, co-founder and CEO of Embracer Group, said:

We are now becoming an even better group. I am pleased to welcome an amazing group of companies led by renowned entrepreneurs to the Embracer family and expand our portfolio with truly remarkable IPs and franchises. It is encouraging to see that our group has become a natural and preferred acquirer of creative, growing and profitable companies in the field of games and entertainment. Several discussions with companies joining us had been ongoing for over three years before the stars aligned today, underscoring the importance of a long-term perspective in building our group.

Embracer Group’s new purchases in the video game industry

  • Limited Run Games (subsidiary under the supervision of Embracer Freemode): World leading brand in its niche/business and premium publisher of physical games founded in 2015 by Josh Fairhurst (CEO) and Douglas Bogart (COO). In an increasingly digital world, the company has become the preferred partner for physical releases and lives by the motto: “Forever Physical”
  • Singtrix (subsidiary under Embracer Freemode): Award-winning creator of advanced vocal processing effects technologies for karaoke, gaming and entertainment. The development team has 25 years of experience developing iconic music games and is known for being the first to patent the core technology of the Guitar Hero franchise
  • Bitwave Games (subsidiary under Embracer Freemode): A Swedish studio with a passion for retro games that can expand the internal development team and build a publishing team. It will bring Toaplan’s popular shoot ’em up games to PC and release the classic NES/Famicom platformer, Gimmick! on consoles in the West
  • Gioteck (subsidiary under the umbrella of Embracer Freemode): One of Europe’s leading gaming accessory brands, with a rich heritage spanning two decades in the wider gaming industry.
  • Tatsujin (subsidiary under the umbrella of Embracer Freemode): Led by Masahiro Yuge, one of the founders of the arcade game studio Toaplan, known for games such as Truxton, Snow Bros and Flying Shark, the studio is located in Japan. Acquiring the rights to the Toaplan catalog under another deal means that Tatsujin, along with several employees who created the Toaplan games, can now keep these classics and evolve them.
  • Tuxedo Labs (subsidiary under Saber Interactive): Known for creating groundbreaking technology that opens up vast possibilities for emerging gameplay and user-created content. Their hit title Teardown has the potential to become the go-to platform for physics simulation in games
  • Tripwire Interactive (subsidiary under the supervision of Saber Interactive): Founded in 2005, the studio has continued to develop successful titles such as the Killing Floor series which has more than 35 million players, the Rising Storm series which has more than 14 million players and Maneater which has over 16 million players. Their publishing division, Tripwire Presents, continues to be a major growth area that has strong partnerships with various developers. It recently launched Chivalry 2, which has sold over 2 million units, and upcoming titles include Espire 2 (VR) and Deceive Inc.





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