What does the new update of the Google algorithm bring us? Why are many webmasters afraid of the upgrade that Google is hinting at? Who and why should be afraid of algorithm changes and what Google wants to achieve?
In the last days and weeks in the media and digital corridors discusses at length the new Google algorithm upgrade which was hinted at by this popular company. Google algorithm largely dictates our present day and online life, and is particularly significant for everyone who they deal with content creation and SEOm.
And while Google on the one hand “threatens” huge changes regarding the algorithm – many are rightly wondering how it will affect existing websites. Will many sites experience a decline in Google search engine positions or will they pet the algorithm and reward additional users. Read thoughts on changes in the algorithm below:
Google wants content written by people for people
In the process of upgrading the algorithm Google has outlined a few rules that you should follow everyone who wants to continue to be in the leading positions on the SERP. It is about quite logical and basic things that many people have followed until now.
One of the basic rules that Google wants to impose on all content creators is that content is created by people for people. Google’s new algorithm wants to suppress the possibility of creating AI contentthat is, he wants to avoid quality positioning of content written by artificial intelligence.
Content writing by artificial intelligence is an increasingly common activity, but Google wants to put an end to it. The new Google algorithm should better recognize which content was created by the AI system, which are produced by people for people. It should be emphasized that Google it no longer wants to prioritize content that will be a summary of other content (what AI does)but wants to better position quality content that provides answers to users’ questions.
The quality of the content becomes the basis of the positioning of the results
Although the quality of content has been one of the basic criteria of the Google algorithm until now, this quality is becoming even more important. Google wants users to get all the necessary information they are looking for by visiting the website. In particular, Google wants your content to be relevant and detailed enough to give users all the answers to the questions they’re looking for. Therefore, the idea is that users after visiting your site more they don’t need to search some other sites.
The Google algorithm has been around for a long time “immune” to hoarding keywords to attract attention – and is dedicated to ranking truly high-quality content. With new algorithm upgrades, that quality ranking factor should gain even more importance. The idea and basic guiding thread is – create quality and detailed content which answers all potential questions of users who come to your site through Google searches.
Omnibus becomes a thing of the past and a degrading factor
An interesting thesis on content diversification can be found in the news feeds brought by the new Google algorithm. According to Google, generalization is becoming a thing of the past and websites that will be “Katice for everyone” will no longer have good positions on the Google search engine. Specifically, Google wants you to the website is professional in the field it deals withand not that it tries to attract as many visits as possible with diverse content.
This news is an excellent signal for all website owners who deal with specific areas and whose content does not go too far. We can say that according to the first hints niche sites could get more attention and better positions. But whether it will really be like that in the end remains to be seen.
Google has made it clear that it wants expertise above all else, and how it will start appreciating content created by professional authors even more. In particular, Google will analyze websites in the future according to the breadth of content they create and will give priority to those sites that are closely specialized in certain areas. Although in theory this sounds like an opportunity for all minors and professionals niche websites – the real question is how it will look in reality.
The fight against fake content is getting tougher
One of the innovations that comes with the new Google algorithm is certainly a more persistent fight against fake content. Although Google has been for some time fights fake content with advanced techniques and tools, now that fight will become even fiercer. Namely, Google will make additional efforts to suppress all malicious actors who try to push news and announcements on Google that do not have clear and true foundations. By that alone, fake content could become a thing of the past – if Google finds successful tools to combat fake news.
Interestingly, Google has announced that it will also “penalize” websites that falsely hint at upcoming events. For example, if a website only predicts when a new video game or smartphone will be released – then it could be “penalized” for that. So the future Google algorithm will insist that all information that appears at the top of Google searches be based on real facts – which can be found in several sources.
This behavior of the Google algorithm has both its advantages and its disadvantages. Namely, with this approach, Google will relegate web portals that work quickly and are among the first to bring news to the market, because they will consider that their information does not have detailed foundations in real facts. Of course, all this is again just a theory that does not have to take root in practice at all. How exactly Google will react to announcements and forecasts without a foothold – it remains to be seen in the future.
The length of articles becomes a less important factor in ranking
Many website owners and SEO experts are now guided by the logic that longer content is better than shorter content. According to new Google guidelines, content length becomes an “irrelevant” factor in the ranking of Google search results. The big question is whether longer content will continue to have a kind of advantage because the fact is that longer content usually brings more details for the user – which is one of the foundations that Google wants in the future. Thus, the two theses (irrelevant length and thorough content) become contradictory and we cannot be sure what exactly Google wants.
We believe that longer content will continue to attract more attention from the Google algorithm and users themselves, but it all depends on the niche and type of content. According to the new guidelines it is desirable to vary the length of the content – that is, write both shorter and longer articles (depending on the need). Ultimately, the most important factor becomes “the usefulness of the content for the visitor“. The better, more readable and informative the content – the greater the chances that Google will reward you with good positions. But how the new Google algorithm will turn the situation on the web search engine we will see in the coming months.