The world premiere takes place at the global technology event IFA in Berlin from 2 to 6 September 2022. At IFA, AEG will also present its new range of fridges and freezers that save food waste with unique models made from up to 70% recycled plastic into the inner walls of the liner.
“We are innovating to make life easier and more enjoyable while enabling people to make more sustainable choices. By working with recycled materials, energy-efficient solutions and implementing sustainable practices, we are showing that it is possible for consumers to make healthy food that tastes great and keep clothes looking new for longer, while taking care of the environment,” says Chris Braam, CEO of Electrolux Europe.
“IFA plays an important role in putting the spotlight on innovation and it’s great to be back here. When Covid put the physical event on hold, our drive to innovate hasn’t stopped. We look forward to showcasing our latest sustainable innovations and meeting our trade partners and consumers in person in Berlin,” adds Braam.
AEG’s exhibits at IFA include a new range of laundromats with award-winning appliances. The unique range of washing machines offers new features such as SoftWater, the revolutionary technology for filtering and purifying the water it uses, and the PowerClean program that effectively cleans your clothes and removes stains at just 30°C. Washing clothes too often and at high temperatures can destroy the color and fabric. Instead of washing, users can opt for a steam function that removes unpleasant odors in 25 minutes using 96% less water than a normal wash cycle. In addition, the additional filter for washing machines captures up to 90% of the microplastic fibers released by synthetic clothes.
The new series of clothes dryers have been developed to reduce energy consumption and use 3D scanning technology to recognize the moisture level inside an item, ensuring even drying of even layered garments.
Within kitchen appliances, AEG will showcase its new range of fridges and freezers that save food waste, including the 7000 GreenZone/GreenZone+ – a unique fridge with up to 70% recycled plastic in its inner walls. The 360° cooling technology in the new 8000 series helps reduce waste by keeping food fresher for longer making an important contribution to preventing food waste as current research shows that up to 60% of people waste food at least once a week. The main reason is food that has expired prematurely, but food waste also occurs due to the rapid disappearance of fresh food.
At IFA, AEG will also showcase two new cooktops: the 6000 Bridge with eXTractor and the 8000 Bridge/FlexiBridge with eXTractor, designed to bring freedom to kitchen planning as people upgrade and make the cooking space more social. Located in the center of the hob, the exhaust fan activates after the cooking zone has been used, powerfully removing steam silently and quickly at the source. It filters and recycles air back into the room, and the breeze function ensures a smoke-free kitchen after cooking is finished, continuing to freshen the air.