However, not all workers dream of continuing their career in one of the most famous and largest retail chains in Central and Southeastern Europe. Thus, among other things, quite a few companies from the ICT sector were on the list of the most attractive employers.
Younger men mostly want to build a career in ICT
Out of the total number of respondents in the survey, 6% of them put the company from the ICT sector in first place. ICT companies are primarily attractive to younger men, who are still in higher education.
When only respondents who chose companies from the ICT sector are taken into account, the order of the most desirable 10 looks like this: in the first place is Infobip which received 14% of the points. It is in second place Croatian Telecom with 13% following behind A1 Croatia with 12% points. Infinum is in 4th place with 5% points, Microsoft is in 6th place, while Telemach Croatia is in 6th place with 4% points. HRT was also on the list, in 8th place with 2% points.
The order of employers of first choice in the ICT sector is as follows:
Employers of first choice in 2022.
Name of employer
Percentage of points
- Advertisement -
Hrvatski Telekom dd
A1 Hrvatska doo
Microsoft Croatia doo
Telemach Hrvatska doo
GOOGLE CROATIA doo
The key factors are good interpersonal relations and the opportunity for advancement
Harmonious workplace relations are the reason for putting ICT companies first. More than half of respondents (52%) for whom these companies are the most preferred employer consider this to be a crucial reason for their attractiveness.
The opportunity for advancement in the profession is in second place in terms of attractiveness, and it is precisely this factor of attractiveness that was rated significantly more important by the respondents than the respondents from the overall sample.
In relation to the entire sample, the respondents for whom companies from the ICT industry are in the first place, to a lesser extent, consider the level of salary and job security to be crucial.
Reasons for attractiveness of employers of first choice (decisive factor)
For each of the first five employers from the ICT industry, only the respondents who listed that employer as ‘the employer of their first choice’ and the reasons they listed as ‘crucial’ for the attractiveness of that employer were observed.
Since the respondents were able to state several reasons that are “crucial” to them, the relative frequency of each of these reasons was measured and the reasons for attractiveness for each employer separately were compared.
Respondents to whom the company Infobip an employer of first choice, harmonious relations in the workplace are crucial, followed by opportunities for professional advancement and leadership in the sector. Croatian Telecom it is primarily attractive due to its leadership in the sector, followed by harmonious relationships in the workplace, which is the primary reason for the company’s attractiveness A1 Croatia. Finally is attractive convincingly because of good interpersonal relations, and Microsoft equally due to interpersonal relations, but also the amount of salary.
They are not interested in financial benefits, but in the ratio of business and private time and education
Almost half of employed respondents (43%), whose employer of first choice is a company from the ICT industry, often think about changing employers. A third of employed respondents (37%) sometimes think about changing employers, while 20% of respondents do not think about changing employers at all.
In contrast to the general sample, where older respondents think more about changing their job, younger respondents whose first priority is a company in the ICT sector often think about changing their job to a slightly greater extent than older respondents.
Of the benefits, respondents who choose companies from the ICT industry as their first-choice employer choose employee education and work-life balance as the most important.
In relation to the total sample, these respondents also mark flexible working hours as crucial to a greater extent. Compared to the total sample, these respondents consider financial benefits to a lesser extent decisive: bonuses, allowances for travel expenses, paid health services, bonuses and gifts for the time spent in the company.