Infobip’s new solution for HubSpot | ICT Business | TechBuzz

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Infobip’s new solution for HubSpot


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Infobip has built an integration with HubSpot’s CRM platform to enable WhatsApp and SMS messaging for HubSpot’s customers. The integration, available in HubSpot’s App Marketplace, enables its customers to connect with customers using their preferred communication channel to deliver a great customer experience and drive engagement and sales.

Numerous studies show that users would rather text a business than call it, and many expect business messaging to become even more popular in the future. Responding to the needs of their clients, HubSpot wanted to offer the best multi-channel experience. Now HubSpot’s clients can access Infobip’s market-leading multichannel communications platform, according to technology analyst Omdia.

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By syncing Infobip’s WhatsApp and SMS channels with HubSpot, businesses can send automated messages and updates for faster and more efficient communication. Businesses can accelerate sales by automating the sharing of payment links and generating automated support messages to provide faster customer support. They can also offer enhanced security by providing verification and authentication codes to users during sign-up via fast and secure WhatsApp or SMS.

“Our clients want to be able to communicate with their customers on the right channel at the right time. With the integration of Infobip, our clients now have access to leading customer communications via WhatsApp and SMS, helping them improve engagement, increase loyalty and ultimately drive sales,” said Scott Brinker, VP of Platform Ecosystem at HubSpot.

“More and more customers want to send a message to a company rather than make a call. Businesses need to be where their customers are, which is why we’ve built an integration with HubSpot to offer our customers access to our best-in-class communications platform that provides a comprehensive range of capabilities and features. Our integration with HubSpot demonstrates our commitment to building connected user experiences,” said Veselin Vuković, Vice President of Strategic Partnerships at Infobip.

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