Instagram’s next big feature could be a copy of BeReal | TechBuzz

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Instagram is testing a feature identical to that offered by BeReal by asking to take a photo on the spot at a random time of the day. All means are good to attract young adults.

Instagram is testing a new feature called Candid Challenges, very similar to BeReal, a photo-sharing app popular among Generation Z. The feature was discovered by developer Alessandro Paluzzi, who is known to have discovered many features in advance in various apps and services. A company spokesperson confirmed that this feature is an “internal prototype”, but did not provide any additional details.

Instagram is testing a feature identical to that offered by BeReal

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According to Alessandro Paluzzi, users participating in these Candid Challenges will see a notification at a different time each day asking them to take a photo. With the display of this notification, the Instagram camera will open with the front and back sensors and allow two minutes for the user to take the snapshot. Content shared through these Challenges will appear in Stories.

If this sounds familiar, it’s because the functionality is almost identical to BeReal, a selfie app touted as a more sincere and authentic alternative to popular social platforms. The app, launched in 2019, asks users to take a photo with their front and back cameras at different times each day. Still with that same 2 minute window. And users can see all the photos shared by their loved ones on that same day.

asking to take a candid photo at a random time of day

It is impossible to know if Instagram will open this feature to the general public, let alone when. An Instagram spokesperson described the feature as an “internal prototype”, which it does not “externally test”. But the mere fact that the company is testing this option suggests that it is seriously considering replicating the concept in its own service.

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BeReal is very popular among Generation Z and the service has really taken off in recent months. The app is currently very well positioned in the Apple App Store, well ahead of Instagram (8ᵉ) and Facebook (18ᵉ). It is among the 10 most popular free apps this summer.

All means are good to attract young adults

Mark Zuckerberg explained that the future of Meta rested on its ability to attract young adults, who spend more and more time on platforms not belonging to Meta. And although TikTok is currently the giant’s biggest competitor, it follows the others very closely and does not hesitate to copy features from other services. Instagram has also recently added a new “Dual” parameter in its integrated camera, which precisely reproduces the shot popularized by BeReal.





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