The automotive world continues its breakthrough in video games by bringing together the Mini and Pokémon brands.
Pikachu, the iconic character of Pokémontakes possession of the OLED central screen of the Mini Concept Aceman when activating the toggle switch of the experience mode dedicated to Pokémon. Thanks to advanced projection technology, the animation also extends to the dashboard, the front doors and even extends to the floor outside the concept. In an early animated sequence, a Poké Ball first pops up onto the OLED screen and then opens into a blue glow that moves impressively through the concept’s interior, from the OLED screen to the exterior of the concept at the front doors. In a second loop, Pikachu first appears on the screen. The famous electric Pokémon then launches a bright yellow lightning attack that crosses the cockpit in the same way to end on the ground where we can then see the winged Mini logo associated with the Pokémon logo.
The collaboration between Mini and Pokémon in video
Stefanie Wurst, Director of Mini, a subsidiary of the BMW Group, said:
One of the main characteristics of Mini is the positive and future-oriented approach to individual mobility, as well as the distinctive design of the vehicles. Gamification will play an increasingly important role in the Mini of the future and will offer a unique experience to our customers. In cooperation with Pokémon (a brand operated by The Pokémon Company, a company founded by Nintendo, Game Freak and Creatures), the shared joy of the franchise allows two iconic characters, who match perfectly, to meet millions of fans.
Mini Concept Aceman, the electric future of Mini
Not only is the Mini Concept Aceman the British carmaker’s first all-electric crossover model, it’s also the first Mini to be built on a dedicated electric architecture. That means it’s not compromised by having to try to fit electric motors and copious wiring into spaces originally designed to house internal combustion machines. This EV from Mini will run on the same structure as the forthcoming “classic” three-door Mini, which is due to hit the roads next year, also getting a complete design refresh.
Oliver Heilmer, design director at Mini, explains:
The purely electric car concept makes it possible to reorient the design towards the traditional core values of Mini, namely the principle of the intelligent use of space. This makes it possible to create models that take up little space on the road while offering even more comfort, more versatility and more emotion on board than ever before. In the interior of the Mini Concept Aceman, we have focused on a minimalist appearance in combination with premium materials and warm colors. Digitization allows us to be satisfied with few control elements and at the same time to maximize the experience on board as Mini knows how to do. The entire design aims to provide passengers with a holistic experience in the interior space.