At the global level, the most powerful streaming platform earned 7.97 billion dollars and 8.6 percent growth compared to the same period last year and has 220.67 million subscribers, and in fact its leaders are rubbing their hands with satisfaction. Why? Because investors were told that during the second quarter, about two million users who pay a subscription will be lost. So, the result is ultimately twice as good as expected.
“It’s hard to call the loss of nearly a million users a success, but it’s a good foundation for next year,” Netflix CEO Reed Hastings said in a statement.
Obviously, the quarterly result was saved by the new season of Stranger Things, and in the third, the performance of Ricky Gervais will also contribute to positive numbers, because SuperNature broke all existing viewership records in the history of Netflix. It was watched by more than three million people in Great Britain alone, and this brings something to the overall level for Netflix.
On the wings of that success, but also the arrival of news in Argentina, the Dominican Republic, El Salvador, Guatemala and Honduras, Netflix is forecasting around one million new subscribers in the third quarter. That would “cover” the losses in the first and second.
“We are in the early stages of trying to monetize a new market that counts more than a hundred million households that enjoy our content, but do not pay for it directly. In the name of this, we have presented two different approaches in Latin America and we think that all parties will be satisfied with it. Novelties will arrive next year,” says Netflix.
And a cheaper subscription should start next year, but with ads, which Netflix is working on in partnership with Microsoft.