REWE relies entirely on the app instead of flyers
Every large discounter and supermarket distributes printed brochures in the area to refer to their own offers. What is normal today will soon no longer take place at REWE. The company has officially announced that there will be no more printed handouts from July 2023. This saves REWE the following resources per year:
- 73,000 tons of paper
- 70,000 tons of CO2
- 1.1 million tons of water
- 380 million kWh of energy
The decision was accelerated due to the current energy crisis and is now being implemented earlier than originally planned (source: REWE). Customers in the more than 3,700 REWE stores will have to adjust accordingly. To compensate, REWE wants to advertise more in other media. But the focus should be on the app:
We are already actively trying, always Getting more people to use the app by offering discounts there. In the app you can of course continue to look at the digital brochure and all the offers of the week without any problems and you will also be well informed about offers in the future.
Here’s how you can save when shopping:
Will other supermarkets follow?
That’s the big question. Aldi, Lidl, Netto and all other supermarkets and discounters are currently also distributing brochures. If other companies rethink, so many resources could be saved. Most customers would not have a disadvantage as a result. You can simply look at the digital brochures in the app. In addition, you always have the offers with you. Personally, I only use retailers’ websites or apps anyway and don’t need the printed brochures at all. But for older people who don’t use a smartphone, this could be a big change.