Snapchat is already ditching drones and it makes us sad | TechBuzz

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Four months after launching the Pixy, Snap is already giving up on the idea of ​​launching drones. According to Wall Street JournalEvan Spiegel, the boss of the company, made this announcement to his employees.

With its small Pixy drone at 250 euros, Snap has never had the ambition to compete with DJI and other drone specialists. The social network’s dream was quite different: to create a new category of products, designed to appeal to selfie lovers. The Pixy cannot be remote controlled. It recognizes you and films you, then sends the video to your smartphone. We had tested the Pixy on Numerama, without being completely convinced. The product is cute and fun, but has a lot of technical issues. It was not really recommendable, especially at 250 euros.

Four months after its launch, it’s already over. According to the Wall Street Journal, on August 18, 2022, Evan Spiegel announced during a Q&A session with his employees that there likely won’t be a Pixy 2.

The end of an experiment

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Basically, the premature death of the Pixy is not really surprising. Only available in the United States and France (Evan Spiegel’s home country), the little yellow drone was made in small batches, as if it were an experiment. Snap had explained to us that if the Pixy met with great success, then it would think about launching its successor everywhere. Apparently, that was not the case.

To justify the shutdown of the Pixy division, Evan Spiegel cites a restructuring in a complicated economic context. Spectacles glasses seem to be spared, only the drone stops.

Drone Snap Pixy 16
The Snap Pixy is tiny. // Source: Louise Audry for Numerama

On the Snap site, it is still possible to order a Snap Pixy, as of August 18, 2022. The group should go while supplies last, before killing the range. On our side, we will very much regret the Pixy which, of course, was far from complete, but was promising. We would have loved to test a second version.

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I am admin of techbuzz.asia blog & I provide tech-related news. As a part of my hobby, I make content related to technology and gadgets reviews too. I love to be a content creator apart from it, I am a full-time employee in an MNC company and manage blogs systematically. You can mail me at [email protected]

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