YouTube will incorporate watermarks into its Shorts to better identify creations from the American giant’s platform on competing platforms.
YouTube wants everyone to know that you’re just reposting your Shorts on TikTok or Instagram Reels. In an update on its community help page, a member of the YouTube team announced that the site has started embedding watermarks in Shorts sent from its Studio portal for creators. YouTube will start tagging Shorts you create on desktop this way in the coming weeks before rolling out the feature to mobile in a few months.
YouTube will embed watermarks in its Shorts
After TikTok’s explosion in popularity, other web companies realized that short-form videos had captured the hearts of the younger generation, and many new products emerged to compete with the platform. If you spend time on multiple apps and video sites, however, you can easily realize that creators tend to repost the same videos on multiple services – many Instagram Reels are also, for example, TikTok videos.
to better identify the creations emanating from the platform of the American giant
Google’s site explains that it embeds watermarks in the Shorts so that “viewers can tell that the content [qu’ils] share can be found on YouTube Shorts.” The American giant thus very likely hopes that this new feature can make its platform dedicated to short videos more talked about, and subsequently, that users try and use this service rather than its competitors.
on competing platforms
YouTube launched its short-form video in India in 2020, before rolling it out to 100 countries last year. A few months later, she set up a fund of 100 million dollars to remunerate the creators of the most prolific Shorts. In June this year, YouTube announced that Shorts had over 1.5 billion monthly authenticated users, which is well above the billion reported by TikTok in September 2021.