Intel will phase out the Celeron and Pentium brands. Entry-level laptop CPUs will simply be labeled “Intel Processor”. A welcome simplification of the range.
Intel has been using the Celeron and Pentium brands for its CPUs since the 1990s, but these will soon be going away – but not quite in the way you might expect -. The company has decided to replace these two brands for chips dedicated to entry-level computers to settle for something much simpler (but not really inventive): “Intel Processor”. This change of name will be effective from 2023. This initiative should make it possible to “simplify” the range, according to the words of the vice-president of Intel, Josh Newman.
Intel to phase out Celeron and Pentium brands
The Core, Evo and vPro brands will remain in the catalog of the American giant. Intel, however, did not specify how it intended to manage the branding for the processors of its laptops, which still include Celeron and Pentium models marketed this year. Anyway, Intel has “no new” CPUs planned in this category for the first quarter of 2023, but the firm obviously cannot communicate anything for the future.
CPUs for entry-level laptops will simply be labeled “Intel Processor”
This decision is not at all surprising. Celeron brands like Pentium have been synonymous with entry-level processors for years, and the practical differences for users have always been very modest, at best. This will in any case clarify what you have in your machine. If you don’t see the “Core” label, it’s a basic model. And to be completely honest, customers who buy entry-level laptops are not looking for a particular processor or a particular line, like those who have very specific needs. For this type of audience, the price and basic features are most important. And with this in mind, a simple mention “Intel processor” is more than enough.
A welcome simplification of the range
Either way, a bit of simplification in Intel’s extensive catalog couldn’t hurt too much. See you in a few months to take advantage of this new nomenclature. The most nostalgic, they will have to prepare to see the names Pentium and Celeron disappear for good.