According to Counterpoint data, for the first time in history, Apple achieved a very interesting, but in a way, expected result. The share of its iPhones in the US market exceeded 50%, so more users own it than any other smartphone.
After the iPhone was introduced in 2007, Apple achieved an enviable share in all markets by 2010, but not as much as today in the USA. At that time, BlackBerry, Nokia and Motorola were still leading the way, and at the same time Google’s Android was asserting itself, which was accepted by the vast majority of manufacturers.
Thus, at one point, Android reached over 80% of the world market share, and this year it will reach around 70%. Of course, given that the USA is the market with the highest purchasing power, it is not surprising that the iPhone took such a large percentage, but its global popularity should not be ignored, especially in today’s “homeland of mobile phones” – China.
Whether the share of Apple’s iOS will grow in the global market remains to be seen, but it will not be an easy task for the simple reason that other manufacturers, in addition to top models, offer here and there cheaper devices based on Android, and available to a much wider range of customers. .