For many YouTubers, monetizing their channel is a dream come true. The idea of making money from watching your videos is enticing and by no means unrealistic. But to get to the stage where you’re earning enough income from ad revenue, you often have to persevere for months, if not years.
If you haven’t reached the YouTube monetization threshold yet, don’t worry; you can still use your channel to generate additional income for your business. This article will give you some pointers on how to do this.
What is YouTube’s monetization threshold?
You must have at least 1000 subscribers to qualify for monetization on YouTube. On top of that, you need at least 4,000 hours of viewership. Those hours of viewing can come from anyone. In addition to the numerical requirements, you must follow the YouTube Community Guidelines. Hate speech and content deemed harmful by the platform are two examples of videos you can’t monetize.
How do you still make money on YouTube, even if your channel is not approved for monetization or monetization?
If you haven’t reached the threshold yet, the tips below will help you monetize your content, even if your channel isn’t yet open for monetization.
By sharing clips of your own videos on social media.
The rise of TikTok has resulted in many social media platforms taking video content more seriously. And if you are interested in increasing your reach on other networks, sharing clips of your videos is a great possible option. In this way, you can also earn money on TikTok.
If you choose to use LinkedIn, you can upload videos up to 15 minutes long. Meanwhile, Facebook lets you share content that lasts up to 240 minutes. Not interested in long-term content? Short form videos could be the way to go. You can use TikTok, Instagram Reels and various other platforms, such as Facebook Reels and YouTube Shorts. When sharing clips of your YouTube videos, be careful not to violate the platform’s copyright guidelines.
Transform your content into articles.
Although many people think that the ability to distribute video content has rendered the blog completely useless, this is not necessarily the case. When done right, sharing blog posts on your website is a great way to engage your audience and increase your YouTube clicks.
When posting on YouTube, consider sharing short posts about the topic of the video and embedding a link to the full video. Regardless of your choice, try not to copy what you say in your video word for word. Instead, think about ways you can add value to your content.
Mark your services as freelancers, freelancers, or freelancers.
If you are self-employed and create online content, you can often do your work from anywhere. As such, you have a significant pool of potential clients to work with and increase your income. Freelancing is profitable if you stick with it long-term, and it will give you more freedom in your schedule to make YouTube videos.
You can find the job of an external, free associate or “freelancer” in several places; websites that specialize in this are great places to look for your freelance jobs. You can also showcase your services through YouTube content itself. And instead of trying to be too sales-focused, focus on what you can offer potential clients: make that crystal clear in your messaging. If you’ve been posting videos on YouTube for a long time, you probably have a loyal audience that loves what you do, even if it’s a small group of people. You can also increase your income by selling products.
When selling products, you must proceed with caution; many launches fail because people don’t test what the demand for something is before they put their product or service up for sale. What’s more, you could tarnish your reputation and hurt your growth prospects if you choose to sell something that doesn’t meet your audience’s expectations.
How to examine the demand? There are several ways, these are some of them:
- Running polls on your social media accounts and YouTube community tab.
- Creation of paid ads to determine interest.
- Monitoring social media platforms to identify problems people have and want a solution to.
Connect with your viewers and followers on social media.
Even if YouTube is a top priority for your business, consider building a presence on one or two other social media platforms. This will help you diversify your traffic and you will likely find people who like your messages and may want to work with you in the future.
You can use several methods to connect with your target audience on social media. For example, starting a conversation in the comments is a great way to engage users. You can also share your thoughts on current trends and topics, and re-share other people’s content that you like.
Embed the videos on your own websites and consider learning SEO
If you want to build a long-term profitable business, learning about search engine optimization (SEO) is a good idea. Make sure that your website is ranked as high as possible on Google search engine, as it will attract more attention from potential followers and viewers. In addition, you can automatically redirect viewers to your YouTube channel through these videos.
When thinking about how to better optimize your website, you may be able to achieve the desired result by using a wide range of content types. In addition to written text, your YouTube videos can help you become more visible for certain questions and keywords.
Ad revenue is by no means the only way you can make money from your own YouTube content
Having ad revenue as a source of income can help you supplement your budget, allowing it to grow in the long term. However, getting to that point on YouTube takes some time and you shouldn’t rely on it alone for your business’ income.
Fortunately, you can make money on YouTube without meeting the monetization requirements. If you can provide value to others, you will increase your income. This rings true whether you’re promoting yourself on other platforms, selling products, or pitching your services as a freelancer. The choice is yours, and there are more possibilities. It’s up to you which ones you use to get the most out of your YouTube channel.
Written by: Zlatko Knezić