YouTube Expands Ways To Make Money | PC CHIP | TechBuzz

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YouTube has decided to expand the ways creators can monetize their videos. Namely, YouTube is expanding its partner program, and from 2023, content creators focused on YouTube shorts videos will be able to earn money. Currently, if you want to join YouTube’s partner program, you must have at least 1,000 subscribers and 4,000 watch hours in the past 12 months.

However, starting in early 2023, creators of Shorts videos with at least 1,000 subscribers and at least 10 million views within 90 days will be able to join the YouTube Partner Program. YouTube’s new, lower-requirement partner program tier will provide early access to fan-funded features like Super Thanks, Super Chat, Super Stickers and Channel Support.

What will ad revenue sharing look like on Shorts videos? Ads for shorts will run between videos. Content creators will receive 45% of revenue generated from ads. Each month, revenue from these ads will be collected and used to reward Shorts video creators based on their share of total Shorts video views and to cover music licensing costs.

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YouTube also has good news for those who use music in their videos. As you know, music is one of the biggest problems in video monetization due to rights concerns. However, YouTube introduces Creator Music, which will give content creators easy access to an ever-growing catalog of music for use in their long-form videos. Content creators will have two options: they will be able to directly purchase a license for the music, and if they don’t want to purchase a license, they can use the music without purchasing, but then share the revenue with the song artist and related rights holders.

Creator Music is currently in beta testing in the US, but should roll out globally as soon as next year.

Written by: Marijan Živković

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